The Top Ten: Best “Real Men of Genius” Ads
In my estimation, there has never been a greater series of advertisements on TV or radio than the “Real Men of Genius” ads by Bud Light. The best part? They’re still going! Every so often on the radio I’ll hear that drum introduction and think, YES! A guaranteed laugh! So I thought I would give back to you, the reading public, and share with you my favorite “Real Men of Genius” ads in another installment of our Top Ten series.
I’m not quite sure when this series of ads began, but I do remember that they were originally on television, but are now exclusively on radio. As with the other lists, there is no real rhyme or reason as to why certain ads are near the top of the list. I’m just picking the ones that I think are funnier consistently than all the others.
I also remember a few years ago that the guys who did these commercials were on the telecast of the Rangers game. That was truly a sight to behold. I remember the “Real Men of Genius” guys made up a song about the Rangers television crew (was constructed then as constructed now) that was pretty funny. The two guys who do the “Real Men of Genius” commercials really are talented.
But before we get to the list, as always, let’s get to those that narrowly missed the cut. Or, “the Extra Frames,” as I like to call them.
Honorable Mention – Best “Real Men of Genius” Ads
Mr. Parade Float Driver
Worth a laugh as a radio spot. Not one of the best ones, but I do like the secondary singer going “Ooooh…” That’s always funny. Quality isn’t as great on this one, but still easy to hear. A nice warm-up act, which is exactly what the Honorable Mention spots should do.
Mr. Football First Down Marker Guy
A spot worthy of a few giggles, but not exactly with the staying power to make you laugh upon multiple repeat listenings. Good for the radio, but the key line of “I know lots of numbers!” doesn’t quite stack up with some of the other spots we’ll get to later.
Mr. Way Too Much Cologne Wearer
One of the few TV spots on this list, this one suffers because of the length. The secondary announcer is the most important one in these commercials, but since he only gets two lines in this 30-second spot, this commercial suffers. Although he does get a good crack in there – “Everywhere a splish splash!”
Best “Real Men of Genius” Ads – The List
10th Best “Real Men of Genius” Ad – Mr. Really Really Really Bad Dancer
The only TV spot in the top ten, but I’d be lying if I said the acting didn’t distract from the song itself. On the radio spots, it’s much easier to hear what’s going on in the commercials (which is probably why Bud Light switched these ads to the radio), which hurts this particular spot’s standing. Still funny though.
9th Best “Real Men of Genius” Ad – Mr. All You Can Eat Buffet Inventor
I do like this particular radio spot, but I’ve never seen an all-you-can-eat buffet that has a little sign in the front that says, “Go Nuts, buddy.” I have been to my share of buffets, though, but I’ll always take CiCi’s over any other one. You can’t beat CiCi’s. YOU JUST CAN’T!
8th Best “Real Men of Genius” Ad – Mr. Cell Phone Holster Wearer
This one takes a little hit because there aren’t as many people wearing cell phone holsters today. There are still some though, and this spot captures the ridiculousness of wearing said holster beautifully. This exchange is one of the best in any of the “Real Men of Genius” ads: “Anything over that, and you might as well be using smoke signals. BARBECUUUUUUE!” Classic.
7th Best “Real Men of Genius” Ad – Mr. Paranoid of the Ocean Guy
Kind of an obscure subject to focus on for one of these ads, but still funny. When the secondary announcer comes out with his first line, “Please don’t judge me!” that’s pretty funny. It’s also good to hear “Ooooh…” Good stuff, but the best part is the reminder of how funny these guys are who are paranoid of the ocean.
6th Best “Real Men of Genius” Ad – Mr. T-Shirt Launcher Inventor
One of the strangest inventions of all time. Who in the world thought it was a good idea to create a cannon to shoot T-shirts all over a stadium? Is that really necessary? One of these days I would love to see one of the weirdos shooting the shirts get hit in the face because the cannon backfired. Now that would be funny.
5th Best “Real Men of Genius” Ad – Mr. Golf Tournament Quiet Sign Holder Upper
An underappreciated Real Man of Genius. I’ve always wondered about how these guys got the job to hold these flimsy signs. Are they marshals at the courses where the tournaments are being held? Are they flown in from a factory somewhere? Are they cloned in a lab? I need some answers here…
4th Best “Real Men of Genius” Ad – Mr. Rolling Cooler Cooler Roller
The only ad that confused me on this list. Who exactly takes a giant cooler on a trip? No one. I’ve never EVER seen these used as luggage. So why is this one so high on the list? One word. “Unpopular!”
3rd Best “Real Men of Genius” Ad – Mr. Pro Sports Heckler Guy
Any clip that features cursing and reminds you of how funny hecklers are is going to be pretty high. Just a personal preference.
2nd Best “Real Men of Genius” Ad – Mr. 80 SPF Sunblock Wearer
Almost at the top because of the performance of the primary announcer. Most spots feature him making a few jokes, but this one has him in rare form. The trio saying “Something smells delicious” is also a nice touch.
Best “Real Men of Genius” Ad – Mr. Overly Competitive Touch Football Game Player
The best of the best for a variety of reasons. First of all, the secondary announcer has to squeeze all those words into the intro and outtro. The key line is awesome – “Dignity is overrated!” The primary announcer is solid, as always, but a warning – the video version I’ve linked to is a little distracting. This spot is ranked number one because I’ve heard it without the sound effects. With the sound effects? Mediocre.
There’s the list. The Real Men of Genius though are the guys at Bud Light who came up with this amazing ad campaign. Awesome.
All clips are property of Bud Light and come from YouTube.
Bud Light pic: USATODAY.com